As a baby boomer with an insatiable curiosity and diverse background, I believe I have some insights to share.

The purpose of this blog is to give me a place to share these insights and cultivate new ideas while my brain’s synapses are still firing.

I’ll cover whatever topic I’m currently obsessed with but I’ll devote most of my writing to these three areas where I believe I have some unique insight.

• How to effortlessly reach and maintain your perfect weight — based on my experience as a registered pharmacist, years of weight, nutrition, and fitness research, and authoring the home-study course, Finally, the Straight Scoop About Weight Nutrition and Fitness.
• How to be seen as the recognized authority in your market niche — based on my MBA from the Wharton School of Business, decades as a business executive at Fortune 500 companies and startups, faculty experience at the University of Wisconsin, and advisory work to Goodlook Marketing, a digital marketing agency I formed in 2010
• How to prevent and better manage conflict — based on my work at Vistelar, a conflict management licensing, training, and consulting company that I co-founded in 2009

If you follow my writing, you will discover that I’m quite the odd duck. Early in my life, this oddity just confused me (sometimes I felt like an alien from another planet) but later in life, I embraced it. I still remember seeing Apple’s Think Different advertisement in 1997 and realizing that I was one of the crazy ones.

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

Although I’m an amoeba compared to the visionaries in the Apple video, this ad copy does describe me pretty accurately and, and due to my craziness, I’d like to think I’ve made a few contributions to “changing the world.”

• I helped develop and led the launch and marketing of the world’s first automatic external defibrillator (AED) in 1985, which has now saved countless lives throughout the world with millions of devices in service.
• The patents we developed at Telaric between 2000 and 2007 have been licensed by numerous companies, leading to significant enhancements to these company’s product lines.
• My home-study course, Finally, the Straight Scoop About Weight, Nutrition, and Fitness (2007), includes information that is life-changing for anyone who is struggling with their weight and has impacted thousands of lives.
• The youth anti-bullying curriculum I helped develop in a partnership between Vistelar and the Martial Arts Marketing Network — The Bully Expert — is being used by hundreds of youth-focused organizations throughout the world with over a million students taught
• The breakthrough work we are doing at Vistelar on how to prevent and better manage conflict has improved the lives of hundreds of thousands of people within organizations across a wide range of disciplines.
• The company I formed in 2009, Goodlook Marketing, is helping me and scores of other experts gain recognition in their market niche for the expertise they possess.

One of my attributes that’s led to these contributions is my obsessive curiosity. When I find a topic that interests me, I jump in with both feet and can’t stop my research until I feel like I know more about the topic than anyone on the planet.

For example, I spent a couple of years researching and writing a manual to help my family understand the truths (the straight scoop) about eating well and exercise. I was sickened by the profit-driven propaganda of the weight-loss, food, and exercise industries and wanted to protect my family from being negatively influenced by the myths, misinformation, and misdirection these industries bombard us with every day. This manual led to the publication of my “Straight Scoop” home-study course.

Weirdly, I take this same approach to every topic that interests me.

Once I complete my research, my “superpower” (we all have at least one) is to bring simplicity to complexity. I’m able to analyze complex issues and strip them down to their core elements. Check out my Author Page on Amazon.

With all that and at age 69, I’m crazy enough to think I still have time left to further change the world. I’ve already made some contributions to this goal, but I have a lot more work to do.